The Flexies Awards
With award shows often trending on social media, we saw an opportunity to drive brand affinity for Microsoft 365 with its own flexible work awards. The Flexies campaign was a way of showing appreciation for the brand's followers made up of an amazing hybrid workforce. These are some examples of the X (Twitter) promotional posts that I planned, wrote, and worked with the design team to bring to life.
Migrate and Modernize
This paid campaign's goal was to promote Microsoft Azure cloud computing services to IT decision makers and database administrators looking to modernize their data estates. To connect with this technical audience in a human way, the tone was relatable and the copy concise. The messaging appealed to a desire to achieve efficiency and cost savings, increase agility, and scale to meet business needs.
LinkedIn Paid Media Campaign
The ask from an agency client was for a campaign to promote awareness of its design and advertising services. The goal was to create an add that breaks through the noise while showcasing the agency's exceptional work. As the copywriter on this project, I sought to make the design copy and post copy stand out with concise style supported by substance. I wanted to speak to human beings, not faceless companies.
